A deep dive into how AI-driven search is reshaping inbound demand generation for EHR vendors - and what to do about it.
Blog
The meeting scheduling crisis: Why even your best leads go dark during calendar coordination
How the simple act of scheduling kills more ERP deals than poor product fit.
Why AI search is eating your inbound marketing strategy for lunch
How the death of blue links is forcing ERP vendors to completely rethink their marketing approach.
When physician calendars kill your deal: The hidden cost of scheduling friction in EHR sales
Why your best leads go dark - and why missing one meeting can mean losing the whole deal.
The mirage of cheap EHR leads: Why Google ads rarely deliver the deals you think they will
The hidden costs of paid search for EHR vendors, fragile funnels, and a volatile healthcare market that make clicks cheap but qualified meetings expensive.
Vendor fatigue in healthcare: When everyone’s selling to clinics, nobody gets through
Why medical practices have built psychological walls against vendor outreach - even when they desperately need your EHR solution.
The hidden cost of ERP sales meetings: Why paid marketing burns through budgets
A realistic look at the true economics of generating qualified meetings through digital advertising.
Why C-Suite prospects ignore your outreach (and how to fix your ERP sales strategy)
Learn why senior executives ignore vendor outreach during ERP selection and how professional coordination can eliminate barriers, streamline evaluations, and win meetings with decision-makers.
What content works best for software buyers?
How we create content to engage with software buyers throughout each stage of their software journey
How we’re improving software companies experiences in-app
How we've improved the Prospect Path app to allow software companies to better manage their profiles and lead programmes
What do 3,044 enterprise software projects tell us about what prospects want (2022 Demand Generation Report)
Get exclusive data from over three thousand selection projects including information on selection time-frames, seniority levels of those leading selection, and more in our exclusive 2022 Demand Gen report.
The gap between diversity and inclusion for women in tech
Why are we failing to improve diversity in tech? And, how can we improve our industry and become a more inclusive space.
What a small tech company learned from a B Corp assessment
What we learned about the impact our tech business can have by completing a B Corp assessment.
What if tech companies embraced a new purpose?
What might happen if we embraced meaningful work to help meet the needs of all people within the means of our planet.