Why we're using intent data to inform our marketing campaign decisions and create better experiences for our users.
Blog
Why we use topic diversity to improve content nurturing
How we use topic diversity to improve our nurturing content and drive the intent-segment feedback loop
What do 1,971 enterprise software projects tell us about what prospects want (2019 Demand Generation Report)
Get exclusive data from almost two thousand selection projects including information on selection time-frames, seniority levels of those leading selection, and more in our exclusive 2019 Demand Gen report.
Why the middle of funnel is your secret weapon for lead generation
Why middle of funnel prospects are filled with untapped potential, and some methods we've found successful engaging with them.
Sales vs qualification, and the value of knowing the difference
The key differences between sales and qualification, and some techniques you need to qualify better leads and prospects.