Blog
What content works best for software buyers?
How we create content to engage with software buyers throughout each stage of their software journey
What do 3,044 enterprise software projects tell us about what prospects want (2022 Demand Generation Report)
Get exclusive data from over three thousand selection projects including information on selection time-frames, seniority levels of those leading selection, and more in our exclusive 2022 Demand Gen report.
The gap between diversity and inclusion for women in tech
Why are we failing to improve diversity in tech? And, how can we improve our industry and become a more inclusive space.
What a small tech company learned from a B Corp assessment
What we learned about the impact our tech business can have by completing a B Corp assessment.
What if tech companies embraced a new purpose?
What might happen if we embraced meaningful work to help meet the needs of all people within the means of our planet.
Using topics & context to improve outcomes from intent data
How intent signals can help us understand our prospects and improve our nurturing and lead success.
How COVID 19 is affecting software buyer behaviour
Our software advisors share their first-hand experiences of how COVID 19 has affected software buyers.
Using intent data to improve our marketing campaigns
Why we're using intent data to inform our marketing campaign decisions and create better experiences for our users.
Why we use topic diversity to improve content nurturing
How we use topic diversity to improve our nurturing content and drive the intent-segment feedback loop
Why the middle of funnel is your secret weapon for lead generation
Why middle of funnel prospects are filled with untapped potential, and some methods we've found successful engaging with them.
Sales vs qualification, and the value of knowing the difference
The key differences between sales and qualification, and some techniques you need to qualify better leads and prospects.