How intent signals can help us understand our prospects and improve our nurturing and lead success.
Blog
How COVID 19 is affecting software buyer behaviour
Our software advisors share their first-hand experiences of how COVID 19 has affected software buyers.
Using intent data to improve our marketing campaigns
Why we're using intent data to inform our marketing campaign decisions and create better experiences for our users.
Why we use topic diversity to improve content nurturing
How we use topic diversity to improve our nurturing content and drive the intent-segment feedback loop
Why the middle of funnel is your secret weapon for lead generation
Why middle of funnel prospects are filled with untapped potential, and some methods we've found successful engaging with them.
Sales vs qualification, and the value of knowing the difference
The key differences between sales and qualification, and some techniques you need to qualify better leads and prospects.