A deep dive into how AI-driven search is reshaping inbound demand generation for EHR vendors - and what to do about it.
Blog
The meeting scheduling crisis: Why even your best leads go dark during calendar coordination
How the simple act of scheduling kills more ERP deals than poor product fit.
Why AI search is eating your inbound marketing strategy for lunch
How the death of blue links is forcing ERP vendors to completely rethink their marketing approach.
When physician calendars kill your deal: The hidden cost of scheduling friction in EHR sales
Why your best leads go dark - and why missing one meeting can mean losing the whole deal.
The mirage of cheap EHR leads: Why Google ads rarely deliver the deals you think they will
The hidden costs of paid search for EHR vendors, fragile funnels, and a volatile healthcare market that make clicks cheap but qualified meetings expensive.
Vendor fatigue in healthcare: When everyone’s selling to clinics, nobody gets through
Why medical practices have built psychological walls against vendor outreach - even when they desperately need your EHR solution.
The hidden cost of ERP sales meetings: Why paid marketing burns through budgets
A realistic look at the true economics of generating qualified meetings through digital advertising.
Why C-Suite prospects ignore your outreach (and how to fix your ERP sales strategy)
Learn why senior executives ignore vendor outreach during ERP selection and how professional coordination can eliminate barriers, streamline evaluations, and win meetings with decision-makers.
What do 3,044 enterprise software projects tell us about what prospects want (2022 Demand Generation Report)
Get exclusive data from over three thousand selection projects including information on selection time-frames, seniority levels of those leading selection, and more in our exclusive 2022 Demand Gen report.
Using topics & context to improve outcomes from intent data
How intent signals can help us understand our prospects and improve our nurturing and lead success.
How COVID 19 is affecting software buyer behaviour
Our software advisors share their first-hand experiences of how COVID 19 has affected software buyers.
Using intent data to improve our marketing campaigns
Why we're using intent data to inform our marketing campaign decisions and create better experiences for our users.
Why we use topic diversity to improve content nurturing
How we use topic diversity to improve our nurturing content and drive the intent-segment feedback loop
Why the middle of funnel is your secret weapon for lead generation
Why middle of funnel prospects are filled with untapped potential, and some methods we've found successful engaging with them.